
Thursday May 07, 2020
Work on Your Product--A Key Success Factor in Marketing
Professor George covers the concept of developing your product/service offering to enhance value to the customer. Customers buy on price because they perceive no difference in value. Marketing's job is to create value. Topics include how to overcome price objections, successful product strategy examples and target customer evaluation of value.
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.