
Wednesday Sep 02, 2020
Value Equation
The value equation for customers is the product/service, the company and the salesperson (you!). To be successful, you need to figure out what is important and creates value for the customer. Depending on your business, these 3 aspects of the value equation will vary. For example, Apple has a great product, is a valued brand with a positive company image and the Apple salespeople are very good.
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