Tupperware Lost Its Grip, An Analysis of the Wall Street Journal Article

UWP Professor George analyzes the Wall Street Journal Article on the fall of Tupperware.  He analyzes the changes in environment, 4 P's and how Tupperware has declined.  He offers some ideas on how the brand could be renewed and reenergized.  Tupperware is an interesting case study in branding, targeting, product value, distribution and adapting to a changing environment.  If only he kept a few of the "science experiments" from his mother's refrigerator.